London GuitartownFollowing London’s most exciting and vibrant summer public art exhibition of giant hand painted Les Paul replica guitars, the Gibson Guitartown London Charity Auction will take place at the IndigO2 at The O2 on Tuesday November 20, 2007. The charity auction is sponsored by Coutts Bank, Hard Rock, and Newbridge Silver.

Gibson Guitartown London is a charity-inspired campaign bringing the power of music together with art to raise money for Nordoff-Robbins Music Therapy, The Prince’s Trust, and Teenage Cancer Trust. All money raised from the sale of the 62 guitars at the live auction will be split equally between the three designated charities.

If you couldn’t get your hands on a pair of Led Zeppelin tickets you could however take home a giant Gibson Les Paul replica guitar designed and signed by the bands lead singer Robert Plant or how would you like a guitar signed by Paul Weller designed by Sir Peter Blake. Both these guitars and many more are now up for auction raising money for charity.

Between June 2007 to September 2007 30 10-foot hand-painted, free-standing Gibson Les Paul replica guitars were on public display around More London on London's South Bank by City Hall, SE1. An additional 30 hand painted and signed regular sized Gibson SG guitars were publicly displayed around The O2 Arena in Greenwich. All the associated visual artists including Sir Peter Blake, Andrew Logan, Peter Saville, Anton Corbijn and the caricaturist Gerald Scarfe collaborated with many of Britain’s best known and respected musicians exclusively for the Gibson Guitartown London charity campaign. This is now your opportunity to own a piece of rock and roll history.

Mark RonsonEach individual hand painted 10 foot Gibson Les Paul replica guitar has been personally signed by rock n’ roll legends and mainstream artists such as Sir Paul McCartney, Brian May, Robert Plant, Noel Gallagher, Paul Weller, Rod Stewart, Ozzy Osbourne, Jeff Beck, KT Tunstall, Bruce Dickinson, New Order, Dirty Pretty Things, Hard-Fi, Kasabian, Hard-Fi, James Blunt, Katie Melua, Stereophonics, Mark Knopfler, Roxy Music, Gallows, and the Kooks to name a few.

Each individual hand painted  Gibson SG guitar has been personally signed by musicians such as Ronnie Wood, Slash, Paul Rodgers, Roger Waters, Corinne Bailey Rae, Lemmy, Depeche Mode, the View, the Fratellis, Lost Prophets, Kaiser Chiefs, and Mark Ronson to name a few.

All 62 Gibson guitars will be sold at the charity auction event to be held in IndigO2 at The O2 on Tuesday 20th November 2007. The auction hosted by Julien’s Auctions will also be streamed online via the Auction Network website and live eBay bidding.

It’s official—guitars are better investments than homes, says rock and roll memorabilia expert Ted Owen.  They’re also better investments than stocks and shares.  A 1958 Gibson Explorer bought for $247.50 was sold in 2006 for $611,000 that’s almost a 20% year on year annual return versus an average of 12% for the typical house or the 9% typically produced investing in shares. 

Paul Weller

Adam Newman, manager of Vintage & Rare Guitars says, “Late '50s Les Paul Standards bought for a few hundred dollars could be worth over $300,000 while Pre-War Martin D45s would fetch over half a million dollars now and bought for $200.” 

Robert PlantWith rock and roll memorabilia auctions taking place on a regular basis, it’s now easier than ever to purchase a collectable guitar. The forthcoming Gibson Guitartown London charity auction is going under the hammer on 20th November at an event being held at the IndigO2 with bidding starting at a very reasonable £250. Some of the more collectable guitars include a Pink Floyd The Wall guitar designed by Gerald Scarfe signed by Roger Waters, Sir Paul McCartney’s 10 foot Les Paul replica and a Ronnie Wood signed and designed Gibson SG guitar. The recent film ‘Control’ has propelled interest too in the Depeche Mode Anton Corbijn designed guitar.

Says Darren Julien, president of specialist rock‘n roll memorabilia auction house, Julien’s Auctions, ‘With confidence falling in the housing market, we’ve seen a huge upturn in interest in rock ‘n roll memorabilia .We’ve virtually doubled our database of customers from what it was a year ago.  Just last month, a similar auction we held for Guitartown in Texas saw two guitars going for $55,000 each.’ Now is definitely the time to start collecting and there’s every possibility that one of the guitars going on the 20th Nov may form someone’s future pension.'

For more information on Gibson Guitartown London, to view the guitar collection or to BID now online for the guitars, click here