Dates: April 17th and April 24th
Places: Gibson Day at Sam Ash Cherry Hill, NJ and Brooklyn, NY
Over the past few weeks the Gibson Tour Bus hit the road on a tour of Sam Ash stores. I had the honor of being a part of the festivities along with Tom Meyers and DPS Nick Kane. At each event we had featured artists and offered customers free re-strings of their favorite axe. Many brought in their acoustics, new and old. We had a great time servicing the guitars and talking up Montana with the enthusiastic Gibson lovers.
These events were a great success in showcasing some of Montana’s most famous guitars. The first that comes to mind was Peter Hayes of The Black Rebel Motorcycle Club performing at the Cherry Hill, NJ location. He came prepared with a 1942 J-45 Legend. Peter started of playing a sort of finger-style folk and then showed a different side of the guitar with some more rock/ blues songs. The guitar sounded so good it caused a customer to yell out after the first song “Hey, what are you playing”. Peter let him know and told him it was the best guitar he’s ever played. The crowd was impressed with the performance and afterwards we talked to a few of them and let them check out the guitar.
Another great event was at the Brooklyn location. Steve Conte from the New York Dolls performed using a modern Hummingbird. He went direct into a PA system set up outside on the sidewalk in front of the store. Through his playing style Steve showed the great dynamics and exceptional playability of the guitar. He let the crowd know he loves how the Hummingbird “accompanies his voice”. I always thought of it as a great singer/ songwriter guitar too!
After each performance we talked to customers about the guitars used and showed them what the store had in stock. It was a perfect opportunity to let customers see and hear the Gibson acoustics being used by artists and then see, hear and play them themselves. Getting the word out!