Welcome to London GuitarTown
Gibson GuitarTown London was the first of its kind in Europe, which mirrors the original GuitarTown concept and idea originated in Nashville, Tennessee in 2005. The gala auction which was held at The O2's IndigO2 club in November 2007, raised a total of 200,000 pounds ($400,000 U.S.). All money raised from the auction was given to Nordoff-Robbins Music Therapy, The Prince's Trust and Teenage Cancer Trust charities; see more on the charities below.
In addition to the final auction, a public exhibition took place from June 25th to September 12th 2007. This public exhibition at More London and The O2 was part of a unique charity campaign bringing together many of Britain's best known bands and musicians with a wide range of visual artists in a creative collaboration to raise money for three charities: Nordoff-Robbins Music Therapy, The Prince's Trust and Teenage Cancer Trust.
Twenty nine 10-foot hand-painted Gibson Les Paul replica guitars were designed by visual artists and signed by many of Britain's top musicians. Each individual 'guitar artwork' aimed to capture the spirit of the musicians who had given their support to the project. The guitars were on public display for ten weeks prior to being sold at an auction event later in the year. The large, 10-foot Les Paul replicas were located at More London and The O2 in Greenwich displayed the thirty regular sized Gibson SG guitars.
The Prince's Trust
The Prince's Trust is the UK's leading youth charity, helping to change young lives. Through practical support including training, mentoring and financial assistance, The Trust helps 14 to 30-year-olds to overcome their barriers and realize their potential.
The Prince's Trust focuses on those who are the hardest to reach: young people who have struggled at school, have been in care, are long-term unemployed or have been in trouble with the law. This year marks the 30th Anniversary of The Prince's Trust. In that time, The Prince's Trust has helped over half a million young people and continues to support 100 more every day. But to do so, they need to raise more than one million pounds a week.
The Prince's Trust is a Registered Charity (in England) No 1079675
The Teenage Cancer Trust
Each day in the UK, 6 teenagers will find out they have cancer – that is over 2,000 new diagnoses every year. These young people often get a raw deal, receiving hospital treatment in inappropriate facilities alongside children or older people.
Teenage Cancer Trust focuses on the needs of teenagers and young adults with cancer by providing specialist teenage units in NHS hospitals. As well as state-of-the-art facilities to keep patients occupied during long stays in hospital, the units provide an environment where teenagers can meet others in a similar situation. Units allow patients to build friendships and mechanisms to cope with their disease without being patronized or ignored. Units are staffed with professionals able to fully understand and manage the needs of the patients.
To date, TCT has built units in London, Leeds, Manchester, Birmingham, Sheffield, Liverpool and Newcastle. The concentration of medical expertise within the units can improve chances of survival. Units cost approximately £1.5 million each to build and TCT would like at least 22 units to ensure every teenager with cancer has access.
Teenage Cancer Trust also provides a UK-wide education and awareness team to educate pupils about cancer and an annual conference for 500 cancer-affected teenagers.
Teenage Cancer Trust is a registered Charity N o. 1062559
The Teenage Cancer Trust
Paul Nordoff an American pianist and composer, and Clive Robbins, a British special needs teacher, met in 1958 in Worcestershire and discovered that they shared a passion to use music to reach the most vulnerable children. For the next 14 years they devoted their lives to helping these children express themselves and communicate through music:
"Music is universal in that it can encompass all heights and depths of human experience, all shades of feeling. It can lead or accompany the psyche through all conditions of inner experience, whether these be superficial and relatively commonplace or profound and deeply personal." - Paul Nordoff and Clive Robbins
The famous Knebworth concert of 1990 raised funds to build a music therapy centre in Kentish Town. The line-up was staggering, including major artists such as Paul McCartney, Status Quo, Genesis, Phil Collins, Eric Clapton, Tears for Fears, Dire Straits, Pink Floyd, Elton John, Robert Plant & Jimmy Page, Cliff Richard & the Shadows. The charity celebrated 30 years of fundraising in 2005, and now we employ over 40 music therapists and provide over 30,000 music therapy sessions a year nationwide. There are 43 Outreach projects across the country in health, educational and social settings.
Nordoff-Robbins Music Therapy is a registered Charity No. 280960