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Take a Factory Tour

Take a complete tour of the Gibson Beale Street Showcase in Memphis. This memorable tour of Gibson's Memphis guitar factory consists of an intimate viewing of the facility as Gibson's skilled Luthiers craft some of the finest guitars in the world. An opportunity to witness the intricate process of binding, neck-fitting, painting, buffing, and tuning that creates these incredible musical instruments. See and hear how Gibson has helped shape the world of music for over 100 years and continues to set the pace for the musical innovations of tomorrow.

The tour lasts approximately 45 minutes. Due to varied hours of manufacturing employees, it is not guaranteed that there will always be Luthiers present. Tickets can be purchased inside the Gibson Retail Shop, located in the Gibson, one block south of Beale Street, directly across from the FedEx Forum and The Westin Hotel.

Set aside some extra time for the Gibson Factory Store, where you can test drive a wide selection of guitars, pick up your Gibson merchandise, and take home the ultimate souvenir...your own Gibson!"

Reservations are recommended.

Download a brochure here.

Part 1 - Outside     Part 2 - Inside

Tours are given: Mondays - Saturdays: 11:00am, 12:00pm, 1:00pm, 2:00pm, 3:00pm, and 4:00pm
Sundays: 12:00pm, 1:00pm, 2:00pm, 3:00pm, and 4:00pm

$10 per person (Only persons age 5 and over admitted)

For Tour information call (901) 544-7998 x.4075 or email

To make a reservation call (901) 544-7998 x.4075 or email

For a group reservation call (901) 544-7998 x.4075 or email The group rate is $8.00 per person for 15 or more people.

Gibson Retail Shop and Factory Tours
145 Lt. George W. Lee Avenue
Memphis, Tennessee 38103
901.544.7998. ext. 4075

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