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Assistant Brand Manager

Job Location: Nashville, Tennessee


Gibson Brands, Inc. (f/k/a Gibson Guitar Corp), the world’s premier manufacturer of musical instruments and professional & consumer audio equipment, is building out its Brand Management function in Corporate Marketing and is seeking to hire an Assistant Brand Manager. The Assistant Brand Manager will be located in Nashville and report directly to the Brand Manager - Guitars. He or she will have responsibility for assisting in managing existing product lines as well as assisting in the creation and integration of new products and product changes within their specific product line.

Primary Position Responsibilities

  • Assists in managing the entire product line life cycle from strategic planning to tactical activities
  • Conducts margin analysis and industry/market research to determine product demand, positioning, viability, and profitability
  • Project manages product launches and changes throughout implementation
  • Assists the Brand Manager in the development and implementation of the Marketing and Communication Strategy for Gibson guitars
  • Develop and deploy the Marketing toolkit in collaboration with other Marketing and Communication functions, and external partners
  • Assists the Brand Manager in leading the development of new products/product changes and effectively plans for their associated customer and operational impacts
  • Pre-empts potential issues and provides effective solutions to support the new product introductions or product changes
  • Coordinates and builds strong working relations with various internal organizations including; Sales, other Corporate Marketing staff, Product Development, & Operations
  • Develops & conducts trainings (specialized and general awareness) on new product launches or changes

Desired Qualities

  • Accountability: Makes a personal and sincere commitment to goals. Clearly communicates goals to key stakeholders and the broader organization.
  • Responsibility: Possesses an attitude of ownership for not only their goals and functional area, but also the entire enterprise.
  • Transparency: Embraces the concept of total openness of information and action. Effectively collaborates with all levels of the organization by engaging in effective dialogue within the business and with external stakeholders.
  • Organizational skills: Effectively manages and prioritize multiple and conflicting projects without dropping the ball. Able to track and manage multiple timelines and assets deliveries.
  • Team player: Effectively builds relationships and trust. Understands and supports other so they can be successful within the company.
  • Creative thinking: Ability to find creative and innovative solutions to complex problems
  • Communication skills: Great communicator in written and oral form

Minimum Qualifications

  • Successful product management/marketing experience, preferably within luxury/lifestyle product categories
  • Bachelor degree in business or marketing
  • Proven track record of using a high level of critical thinking in cross-functional process analysis and problem resolution for new and existing products
  • Very results oriented and takes ownership of goals and objectives
  • Highly effective collaborator with internal as well as external resources
  • Fully grasps and embraces the power of data analytics and readily utilizes data from various sources to support decision making