The Celebration of Innovation
Introducing the Gibson USA 2015 New Model Year
Gibson USA is dedicated to creating the ultimate playing experience through innovation and continuous improvement. From the very beginning, Orville Gibson was committed to this ideal. His vision has been carried on by a number of passionate, creative designers, luthiers and master craftsmen – from Lloyd Loar to Les Paul - to today.
It is in this spirit that Gibson USA has established the business practice of introducing a new model line every year in the fall. Every new Model Year is the culmination of research on how we can make the most advanced guitars.
Eight years in development, the new Gibson G FORCE™ improves on the innovations introduced in Min-ETune™ with simplified ease of use, an enhanced feature set, and increased speed. Standard on most 2015 models, Gibson G FORCE™ provides the best and simplest experience yet in an automatic tuning system.
Gibson USA matches the rarest and finest woods to every guitar. This selection system provides an accurate specification for each guitar’s top, back, body carving, and fingerboard, giving you the confidence of knowing exactly what woods our luthiers chose when crafting your new guitar.