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AUSTIN IS GIBSON GUITARTOWN DURING SXSW
 
03/02/2007


Gibson Guitar, the world’s premiere musical instrument manufacturer and leader in music technology announced a schedule of SXSW related events and showcases to take place March 13-17, 2007. Gibson Guitar will lend its support to Key Note speaker and legendary Gibson artist Pete Townshend on Tuesday, March 14, 2007 at the Austin Convention Center and display an exhibit from the Austin Guitartown project which features ten-foot tall guitar sculptures creatively painted by visual artists (www.austinguitartown.com). Gibson will also partner with the producers of the “40th Anniversary of the Monterey Pop Festival” which will hold its premiere at the Paramount Theatre on Saturday, March 17, 2007. The 2007 South By Southwest Music Conference (SXSW) unites musicians from around the world during a week of special events, showcases and promotional opportunities throughout Austin, Texas.

Gibson Guitar has also announced their exclusive partnership for Mayor Will Wynn’s Media Brunch on Wednesday, March 15, 2007. The Honorable Mayor along with specially invited Gibson artists will give VIP media an opportunity to get the latest news and updates on the events happening in Austin, while getting a sneak peak at the scheduled Gibson events including Gibson Guitartown’s Traveling Troubadours. The Media Brunch is open to press and will be held at Austin City Hall Interested press should contact the Mayor’s office directly.

For three days beginning Wednesday, March 14, 2007 the Gibson Traveling Troubadours will perform around many of the ten-foot tall Gibson Guitartown sculptures along Congress Avenue. The Gibson Guitartown Traveling Troubadours is made up of five traveling Gibson guitarists who will perform with both electric and acoustic Gibson instruments while handing out specially marked Gibson guitar picks.

Gibson Guitar’s musical offerings include Latin and Austin artist showcases, special celebrity photo sessions and tapings and exclusive interviews. The Gibson Entertainment Relations Showroom is located in Penn Field at 3601 S. Congress, Suite G400 – Austin, TX 78704. The official schedule of Gibson events is as follows:


Wednesday March 14, 2007:

9am-5pm Gibson Guitar Sessions at the Gibson Austin Showroom – Oh No Oh My

ScreenPlay hosts exclusive video shoots at the Gibson Austin Showroom

Music Rising Artist Portraits at the Gibson Austin Showroom

METV Show Tapings at METV Studio

1pm-5pm Gibson Guitartown Traveling Troubadours – Varied Locations

6:45pm Gibson Guitartown display at Pete Townshend Key Note Speaker at Austin Convention Center


Thursday, March 15, 2007

9am-5pm Gibson Guitar Sessions at the Gibson Austin Showroom featuring Girl In A Coma,

The Dollyrots, The Vagrants, Division Minuscuala, Zoe and Chetes

ScreenPlay hosts exclusive video shoots at the Gibson Austin Showroom

Music Rising Artist Portraits at the Gibson Austin Showroom

METV Show Tapings at METV Studio

10:30am Gibson Guitartown on display at Emmylou Harris interview at Austin Convention Center

1pm-5pm Gibson Guitartown Traveling Troubadours – Varied Locations

7pm-12mid Gibson Latin Showcase. An exclusive feature presentation with indie

Latin artists with partners MTV, Tr3s, and Rockvivo.com. The live

performances will be filmed by MTV3. Artists performing include:

Chetes, Zoe, Division Minuscuala and Girl In A Coma

11pm New Orleans great and Baldwin artist Henry Butler appears at the Saxon Pub



Friday, March 16, 2007

9am-5pm Gibson Guitar Sessions at the Gibson Austin Showroom featuring Rocco Deluca, Dengue Fever, Illinois and The Redwalls

ScreenPlay hosts exclusive video shoots at the Gibson Austin Showroom

Music Rising Artist Portraits at the Gibson Austin Showroom

METV Show Tapings at METV Studio

1pm-5pm Gibson Guitartown Traveling Troubadours – Varied Locations

3:30pm Gibson Guitartown on display at Iggy Pop interview at Austin Convention Center



Saturday, March 17, 2007

9am-5pm Gibson Guitar Sessions at the Gibson Austin Showroom featuring Elvis Perkins

ScreenPlay hosts exclusive video shoots at the Gibson Austin Showroom

Music Rising Artist Portraits at the Gibson Austin Showroom

METV Show Tapings at METV Studio

1pm-5pm Gibson Guitartown Traveling Troubadours – Varied Locations

5pm 40th Anniversary Monterey Pop Festival Screening at the Paramount Theatre

7:30pm New Orleans great & Baldwin artist Henry Butler performs with Threadgills



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